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Konkan coast of Maharashtra

Everytime anyone thinks of a beach destination in India, Goa would pop up. Goa has captured the imagination of the market, everyone wants to come here. On the west coast apart from Goa there is Kerala which has benefited greatly from smart positioning & branding. Kerala has created a niche for itself by positioning itself as a premium cultural destination. The 2 larger states bordering Goa, Maharashtra & Karnataka have larger coastline and each of them have a unique cultural identity, markets are slowly warming up to the idea of a travel experience on the coast beyond Goa. Thanks to Instagram and Social media and the craze of being at unexplored places, guests are seeking out these unique destinations however infrastructure still needs a massive upgrade for tourists to have a relaxed holiday experience. As the economy grows we hope the policy makers and planners put into motion robust infrastructure developments that are sensitive to the ecosystem of the destination. Being base
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The Saligao Studio

  Saligao is a village in North Goa closer to the madness of Calangute and Baga. If you are driving from Panjim after crossing the historic Mandovi river and through the famous CHOGM road from Porvorim, Saligao will be the last village bordering Calngute which has the Goan essence. Not all homes here are converted into stores or restaurants, not all roads here are cluttered and not at every bend will you find someone trying to sell you something.  We cross this village on a daily basis and have admired it's charm and natural beauty but never did we think or learn more about it until we had the opportunity to conduct a settlement study here. A study of Saligao was recommended by one of its acclaimed residents Ar.Dean Dcruz who has a large and beautiful house just at the foot of a thickly vegetated mount.  So when an Architectural students group were scouting for villages to document and study we recommended Saligao unaware of the richness in character and history it had to offer. Af

Anatomy of an Architectural Tour

We have been curating and planning architectural students tours over the past 2 decades and in this time the number of Architectural colleges have grown exponentially. It will be interesting to study the size of this market in terms of tours, competitors etc. We haven't come across this specific segment level analysis but we have many other learnings over time.  In this blog we try to articulate the anatomy of an Architectural tour, its different stakeholders and the impact these have in the overall experience.  Stakeholder 1 - The students Young and energetic and eager to explore, probably stepping out of the shadows of their parents and families for the first time. Their imagination of travel to a destination is derived from popular culture and Instagram. They don't know exactly what to expect but invariably these tours remain memorable for a long time.  Stakeholder 2 - The faculties and the management A destination is picked and finalised with an agenda that adds value to th

Planning, organizing and coordinating an Architectural students tour

 We recently had the opportunity to organise a tour for the 7th semester students of Architecture from Manipal College. The group was travelling to Goa to case study students housing. We got on board as a travel consultant just a week before their scheduled arrival in Goa.  Some of the larger campuses in Goa are  Goa Institute of Management, designed by Ar.Brinda Somaya |  https://www.gim.ac.in/ BITS Goa campus by Ar. Hafeez Contractor |  https://www.bits-pilani.ac.in/goa/ NIT Goa New Campus, still under construction |  https://www.nitgoa.ac.in/   Within a week we had to get permissions to visit these campuses, plan the logistics and prepare a daily scheduling. 7 days may seem a lot of time to put this all together but we were under pressure because our scchedule was depended on these permissions and we were anxiously awaiting an affermative reply from the administrative department of these campuses. After all the students were traveling all the way to Goa only for these case studeis. 

Heritage as a tool of development

 The collective wisdom of the society in what it decides to keep and what it decides to discard is facinating. People of diverse backgrounds with different lived experiences accept certain aspects of history while discarding the rest. The role of politics, popular culture, patriarchy and the macro economic situation all have to be factored in understanding these decisions.   Heritage thrives on recoginition and these recoginitons are perosonal and also as a society. In todays context of tourism and its impact on the economy, heritage becomes a very important tool in development.  In this blog we dwell upon this thread - "heritage as a tool of development." to understand Heritage as well as how it will help in development  Last year post the Pandemic while the whole world began traveling again, some 78 lakh people visited the louvre Museum in Paris. This is one Museum and it is emphasised here because of the next statistic that we present to you. In the entire state of Goa in

The Creator Economy and the dilemas of a small travel company

 When we started of, we were entirely focused on developing travel programs and executing them to the best of our capacity. Then of course there were compliances and processes that we learnt from scratch accounting, book keeping, data collection, marketing, sales calls etc. We never really grasped the posibilites of the internet and the opportunities it would open up. But then who could have? And can we really predict what the landscape of the internet would be in the next 10 years? We are now continuosly bogged down by the pressure of posting content on our different social media channels and they seem to growing by the dozen.  There are many theories and suggestions on how to use the social media to your advantage but over the years we still have not cracked this nut.  We have been told to consistently post content, we have been decently good at this consistency but none of our content got any traction.  We learnt that we have to use the hashtags very cleaverly, but again we have bee

Thoughts during the financialy year end

 "There is no real ending, it's just the place where you stop the story." - Frank Herbert  On 31st March, the last few lines of a story was written aand it's fate sealed. We are talking about the financial year end. The books have been closed for the year 2021 -2022  This part of the year is generally filled with excitement as all entrepreneurs look forward to all the analysis from the number crunching to understand market trends and the financial health of the company. Future strategies are debated and planned based on these reports.  The past 2 years, also strangely coincieding with 2 years of the pandemic have been nothing short of a nightmare. Earlier we used to look at these reports to understand growth of the company and to identify further growth opportunities. Now we look at the reports to see how deep we have fallen, with a question in the mind if we will fall further into abyss or have we bottomed out, can we plan our climb back up and above.  A year back al