Something powerful was churning and forming through the past 2 decades, this something is not stagnant, it has a mind of its own, it is constantly evolving. As of today, it is so strong and part of our everyday life that we cannot imagine getting through the day without it.  Goa stepped into 2025 battling it and continues to fight with it. The dust might have settled for now but this is a long war. One viral post about the doom of Goa got reactions from the full might of the government. It became a coffee table conversation among stakeholders and everyone who had something to do in Goa or has visited it even once. Opinions came flowing out with articles, explainers, vlog’s and podcasts. Many of them articulate and present nuance.  The government’s initial reaction was heavy handed, using the law to silence the mob, the mob grew stronger. Being a stakeholder in the tourism ecosystem of Goa, I would like to look at this as an opportunity, to course correct and strategise a desti...

  Just after the monsoon, in October, the skies are clear, there is freshness and renewed energy in the greenery around. It is like a veil is lifted on an anticipated work of art. This is the experience on one such October day at the Candolim beach in Goa.  On the beach, right next to each other 2 worlds were coexisting, oblivious to each other. One world graced the beaches all dressed up for a beautiful sundowner and straight away mesmerised by the beach. The other world did not seem to notice anything around them, they were going all hammer and tongs, measuring and building the much sought after beach shacks.  Beach Shacks in Goa are a great value addition to the tourists. Temporary structures that are seasonal, provide service, a space on the beach where you could rest, relax and enjoy a drink or a bite all while enjoying the views of the majestic oceans. You could take a dip, come back, have a bite and catch a quick nap. These shacks are built masterfully to be functi...

  There are many distinguishing factors about the Indian traveller. Globally the trend is to travel more like a nuclear unit, your immediate family, with your partner or even solo, but in India we like to travel in a group. The society group, a corporate outing with your colleagues, travelling with your religious group for a pilgrimage or even the extended family coming together for a holiday.  The logistics of planning for a family holiday is immense and can get stressful, family watsaap groups will be buzzing with ideas right from destinations to mode of travel and activities that need to be included, then there is the process of multiple working professionals getting leave, the dates have to match, the schedule of the children travelling together, their schooling, exam’s tuitions and classes get accommodated.  Once this gigantic democratic exercise concludes, the process of selecting the hotel / villa / homestay and planning the daily schedule of your holiday commences...

  We go beyond conventional tourism to offer you deep dive experiences that connect you with the essence of the destination  It is our understanding that travel is a very personal experience, it is hard earned money spend to enjoy your time out the way you want. There are many tourist traps and with Social media the FOMO is real. Amidst all this clutter of places, restaurants, trails and excursions to visit and experience we offer deep dive, engaging and immersive experiences on a particular subject in the context of the destination. A multi day travel program that is well curated and thought after.  Our strength is we understand logistics and we understand the destination. We are extremely well connected with acclaimed Architects, Designers, Journalists, Historians, Artists, Chefs etc. Our itineraries have interactive sessions, discussions, walks and hands on workshops with many of them and we let the destination unfold through them all very carefully laced together to m...

 Goa first came on the tourist map in the 60's as a hippie haven, probably the golden era of tourism in this tiny state. The tourists were more sensitive towards local culture and the environment. They consumed less and were happy living the life of the locals.  When the benefits of liberalisation started to trickle down and when a new and ambitious middle class started travelling, Goa witnessed mass tourism in the 90's and 2000's. There was a sudden surge of investments, construction and development, the era of unplanned tourism growth. Everyone wanted to be in Goa and everyone wanted to invest here.  The result of this era is what we experience in Goa of today, the relaxed vibe gave way to environmental degradation, overcrowding and cultural commodification, everything that this sunny seaside state was not known for.  Yet there is only 1 Goa in India and tourists still come here in hordes to experience the beaches, architecture, cuisine and the Goan vibe.  Whe...

Everytime anyone thinks of a beach destination in India, Goa would pop up. Goa has captured the imagination of the market, everyone wants to come here. On the west coast apart from Goa there is Kerala which has benefited greatly from smart positioning & branding. Kerala has created a niche for itself by positioning itself as a premium cultural destination. The 2 larger states bordering Goa, Maharashtra & Karnataka have larger coastline and each of them have a unique cultural identity, markets are slowly warming up to the idea of a travel experience on the coast beyond Goa. Thanks to Instagram and Social media and the craze of being at unexplored places, guests are seeking out these unique destinations however infrastructure still needs a massive upgrade for tourists to have a relaxed holiday experience. As the economy grows we hope the policy makers and planners put into motion robust infrastructure developments that are sensitive to the ecosystem of the destination. Being base...