As a small business enterprise it is inspiring to learn more about ethical and enduring brands. Reflecting on values that we aspire to be, we are attracted to brands that are set on some core values that exist for a purpose beyond just making money.  There are so many lessons to be learnnt through the journey of organizations that have stood the test of time by maintaining their core values yet continuoly being able to renew itself from within.  One such brand that we admire in the news and brodcasting space is NDTV.  ' More News is Good News.' is the book that takes you through the journey of NDTV. From producing a World news show on Doordarshan with the iconic programe - 'The World This Week' to India's first 24 hour news chanel to an independent news broadcaster. This book cronicles the highs and lows, the challenges and sucesses of a company that was the original start up a quarter century before start up's started getting recogonized. From boot strapping t