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Showing posts from November, 2023

Anatomy of an Architectural Tour

We have been curating and planning architectural students tours over the past 2 decades and in this time the number of Architectural colleges have grown exponentially. It will be interesting to study the size of this market in terms of tours, competitors etc. We haven't come across this specific segment level analysis but we have many other learnings over time.  In this blog we try to articulate the anatomy of an Architectural tour, its different stakeholders and the impact these have in the overall experience.  Stakeholder 1 - The students Young and energetic and eager to explore, probably stepping out of the shadows of their parents and families for the first time. Their imagination of travel to a destination is derived from popular culture and Instagram. They don't know exactly what to expect but invariably these tours remain memorable for a long time.  Stakeholder 2 - The faculties and the management A destination is picked and finalised with an agenda that adds value to th