Most of the 20th year of this century is behind us. The year 2020 will go down in history as the one in which the status quo is challenged like no other times and probably altered for ever. This Pandemic has affected us all and exposed the fault lines in our systems and governance, economies, and markets. This time we cannot turn our head away from the inequalities in the society. The vulnerable bear the brunt of job loss, hunger, and lack of opportunities. The privileged are shielded better as they have access to many resources like better healthcare, sanitation, easy loans etc.  This says a lot about the world we have built and the choices we have made over the centuries that has lead us to this point, It took a global crisis for us to pause and rethink and revaluate everything. Individuals to families, governments to businesses, one and all are contemplating better practices and processes that are more humane, local and sustainable which could lead to a future that is more equal,

  7 months down the line after Covid-19 struck; people are still struggling to cope with the new normal. Reminiscing about the life we had before, things we used to do and things we could have done better; are constant companions in my thoughts, as may be in the case of other people too.   As economies, industries and businesses across the globe are reeling under the pressure of the Covid-19 induced lockdown and the subsequent financial trauma; it is prudent for us to take steps to tide over this unprecedented situation.   People have relocated, lost jobs, and millions also have been furloughed for an unspecified amount of time & are desperately clinging on to hope and thinning finances with absolutely no clarity on the future.   As Government’s across the globe are taking drastic measures to contain the pandemic, human lives are on the edge by the day. Holed up inside the relative safety of our homes and safe jobs; keeping ourselves updated about the situation through

Over the years the popular culture in movies, series and stories have given us a regular dose of the worlds end game. From War to climate change to aliens and pandemics we have been entertained and intrigued by the imagination of a few. For this time, the virus won over the others to bring the world to a standstill. The winter chill was just breaking away and the ball was set rolling for all the summer plans, different plans for different people - that holidays, the protest, product launches, house renovations and many others. All of it were stonewalled by a virus. A highly contagious pandemic was upon us. It is like the world just suddenly stopped spinning. Being homebound we had to adjust to a new culture of working from home. With being at home and working from there coupled with the fears of getting the virus will change the travel behaviour for years to come. The service industry of travel, tourism and hospitality is very resilient. This sector has seen off economic rec

It is not a good feeling when we know we are much more capable, have a lot more potential and yet are not achieving our best due to various reasons, all we need is a stronger collective will, which we seem to lack as a country. Tourism is a major engine of economic growth. Several countries have transformed their economies using their tourism potential to the fullest. Our great country is as fascinating as it gets for the world traveller. The diversity of landscape, language, cuisine, music, cultures, climates, religion etc is just astounding. India would be a country hard to miss for the discerning traveller, yet we are not even close to achieve our full potential in the tourism market. Our market share compared to many other developed countries are miniscule. Yes, we have made progress and we continue to do so every year and day but there is a long way ahead before we match the world leaders in tourist arrivals and growth. This even though the product we have to offer in terms