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A book we read about a company we admire


 As a small business enterprise it is inspiring to learn more about ethical and enduring brands. Reflecting on values that we aspire to be, we are attracted to brands that are set on some core values that exist for a purpose beyond just making money. 

There are so many lessons to be learnnt through the journey of organizations that have stood the test of time by maintaining their core values yet continuoly being able to renew itself from within. 

One such brand that we admire in the news and brodcasting space is NDTV. 

' More News is Good News.' is the book that takes you through the journey of NDTV. From producing a World news show on Doordarshan with the iconic programe - 'The World This Week' to India's first 24 hour news chanel to an independent news broadcaster. This book cronicles the highs and lows, the challenges and sucesses of a company that was the original start up a quarter century before start up's started getting recogonized. From boot strapping to adapting and growing to the most reputed news network of the country. 

Market trends and consumer behaviors are ever changing, they drive growth of the economy. Companies adapt and evolve their strategies, services and products to be on top of these changes. The challenge is when the trends change to a point where you have to compromise the core values that a company was founded on. The same values on which you have built an organization that gave you growth and recognition now stand in the way of your progress. This dilema for founders and managements and the path that they choose to take define the brand.

When the entire news and broadcasting space tuned themselves to suite the market, as leaders of the same space it would have been easy for NDTV to join the rest of the competition in the same bandwagon. But this new brand of Journalism was not what the company was founded on and it would have gone against the soul of  the brand which gave them wide acceptance to begin with.

The path that NDTV took was very brave and audacious, they stuck to their principles and yet did not fade away, they innovated themselves and adapted to new technologies that still gave them the fighting chance to survive the market, when they lost leadership position in the segment they quickly diversified their chanels and still maintained their brand by being leaders in the news tech space. 

All of this is so well tied up and presented in the book 'More News is Good News' with anecdotes and stories from many respected professionals of the industry. The journey of NDTV in the backdrop of an everchanging young India is as much engrossing and engaging as it is educative. 


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