Folk Flock to Beaches

With just about a month of summer remaining, a rush is witnessed at the beaches of Goa by Goans for the annual ritualistic and traditional dip in the sea waters. It is believed by locals that the venturing into the seas in the month of April and May cures one of prickly heat, rheumatism, pain in the joints and limbs etc.

"The sea is a gift to human kind and not only because of the fish that we get to eat and other riches but also because it is blessed with many other wonderful things that we may not even know about". My land lady tells me. She also adds that the annual bath includes staying or visiting the beaches for 3 or 4 days continuously can have a good effect on your body.

This is a age old tradition in Goa. These days the concept has changed into a picnic where food and other necessities are carried to the beach and families laze around for the whole day in the beach by just sleeping, reading, listening to music, singing some songs together etc. While the young have their own activities like games and sports which are played on the beach.

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Anatomy of an Architectural Tour

We have been curating and planning architectural students tours over the past 2 decades and in this time the number of Architectural colleges have grown exponentially. It will be interesting to study the size of this market in terms of tours, competitors etc. We haven't come across this specific segment level analysis but we have many other learnings over time. In this blog we try to articulate the anatomy of an Architectural tour, its different stakeholders and the impact these have in the overall experience. Stakeholder 1 - The students Young and energetic and eager to explore, probably stepping out of the shadows of their parents and families for the first time. Their imagination of travel to a destination is derived from popular culture and Instagram. They don't know exactly what to expect but invariably these tours remain memorable for a long time. Stakeholder 2 - The faculties and the management A destination is picked and finalised with an agenda that adds value to th

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