The Creator Economy and the dilemas of a small travel company

When we started of, we were entirely focused on developing travel programs and executing them to the best of our capacity. Then of course there were compliances and processes that we learnt from scratch accounting, book keeping, data collection, marketing, sales calls etc. We never really grasped the posibilites of the internet and the opportunities it would open up. But then who could have? And can we really predict what the landscape of the internet would be in the next 10 years? We are now continuosly bogged down by the pressure of posting content on our different social media channels and they seem to growing by the dozen.

There are many theories and suggestions on how to use the social media to your advantage but over the years we still have not cracked this nut.

We have been told to consistently post content, we have been decently good at this consistency but none of our content got any traction.

We learnt that we have to use the hashtags very cleaverly, but again we have been using hashtags but hasnt gotten us anywhre yet. May be we havent understood this well yet

We dont have budgets for content creators and are hesistant to invest in fancy phones and gadgets due to lack of confidence as all our efforts havent yielded results yet.

But what are the results that we are expecting after all, well we havent thought of that too, so we defined them in the most rudumentary way possible - more sales. Cant say we managed that. Then we were told that the definition of our expectations are wrong.

We have scrolled and swiped, we have read and researched. We have got inspired by content and have been in awe of some channels and handels, We have also got repulsed from the whole medium too.

Our jaws have dropped by the financial posibility of the creator economy but now along with the negotiations with vendors and the stress of the finer details of a travel product we are always thinking about the next post, the next picture, tweet or article. This new universe have come with so many posibilites and it seems that we are always catching up to a new trend or idea.

On the upside it has brough us some satisfaction, some posts and articles have made us feel good never mind the traction it got. Now we have decided of posting what we enjoy not get too caried away by what other handels or accounts are posting or the traction they get.

The creator economy is amazing may be we will be able to ride this wave someday, till then bear with our content and posts. Hopefully by the time we master it, the whole medium will still be releveant. Remember Orkut,

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