Konkan coast of Maharashtra

Everytime anyone thinks of a beach destination in India, Goa would pop up. Goa has captured the imagination of the market, everyone wants to come here.

On the west coast apart from Goa there is Kerala which has benefited greatly from smart positioning & branding. Kerala has created a niche for itself by positioning itself as a premium cultural destination.

The 2 larger states bordering Goa, Maharashtra & Karnataka have larger coastline and each of them have a unique cultural identity, markets are slowly warming up to the idea of a travel experience on the coast beyond Goa. Thanks to Instagram and Social media and the craze of being at unexplored places, guests are seeking out these unique destinations however infrastructure still needs a massive upgrade for tourists to have a relaxed holiday experience. As the economy grows we hope the policy makers and planners put into motion robust infrastructure developments that are sensitive to the ecosystem of the destination.

Being based out of North Goa we are just 35 Km from Maharashtra border, we have been closely observing the development and growth of tourism in the Konkan coast of Maharashtra. There is a large concern that this region will try to emulate Goa and will chase mass tourism. Tourism always has a price to pay and large volumes of tourists with unplanned and haphazard infrastructure growth is always a recipe for disaster.

Konkan is beautiful, has such rich culture, architecture and cuisine. Its uniqueness needs to be positioned to create travel experiences that showcase the way of life here and not change it. There are many enriching experiences that can be unique for visiting tourists and travellers. The wisdom of the locals in the materials they choose to build their homes, the climate responsiveness of its Architecture, the seasonal choice of fruits, vegetables and seafood in its cuisine, the local artforms of dashavtar and shigmo where the local deities rooted in nature are invoked, the devrais or sacred groves that are revered to date, the waater management systems of each village, the jatras and its significance the list goes on.

There is hope that these treasure troves of wisdom will be preserved when you meet the wonderful and simple people of Konkan. There are many organisations working in enlightening the locals about the value of their customs and practices. There are audacious and ambitious entrepreneurs in this sector that are creating enriching experiences for tourists, may this breed grow and may many visiting Konkan get enriched by thes unique experiences.

https://universityoflife.org.in/

https://konkaniranmanus.in/trip/

https://maachli.in/

https://www.viharaecotourism.com/

https://www.youtube.com/channel/UC4nVN8yo19nKuJgA9RKCTRQ

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