Some of the small joys of life that take us through a day is the number of shares and likes our post, picture or blog get. We keep fidgeting with our phone to see if there is some new interest in what we have expressed. While sometimes this could be the reason for added misery when we do not get enough traction as well, however we cannot resist the idea of sharing with the world our stories, thoughts and feelings.   As a small business in the travel segment, the first or second point of reference is always the website. When we started off in 2003 having a website was a big deal. We got our first website up after many delays, still remember the happiness of seeing our company on the World Wide Web, there was dial up internet back then and it took like forever to load, that somehow did not matter back in the day. As we grew in business, our website improved, the second time we made a website, it was by our friend who never charged us for the service. He was a professional ...

The to do list for small businesses An entrepreneuer has different roles to play, this is a known fact and folks who choose this path are aware of the same.  A decade back  if you are good at what you are, you get known and accepted, and you had to focus on just getting better. These days besides being good at your line of work you have to be a good writer, phtographer, accountant, brand manager, website developer etc. The to do list of an average day is something like this -  Click amazing pictures for your social media promotions Think of amazing content for your blog Add fresh pages to your website Tally accounts and get all the billing done Prepare presentations for your sales meetings Design new products for promotions Keep up with the operations and make sure guests are satisfied Address griviances  Manage finaces  The list keeps growing, if you are working in a small team like we do all the above tasks happen ba...

Being part of start up's has now become acceptable and aspirational, lets spare a thought for the tireless and enterprising tribe of entrepreneurs of the 80's and 90's. We are privileged to be part of an era which has seen the likes of Flipkart and Ola, there is acceptability and encouragement from the most unlikely corners for a new venture and idea. The narrative has changed for the better just recently for budding entrepreneurs. Rewind a couple of decades back and the world was so different. Even if you had a brilliant idea and the skills and capabilities to build a business the circumstances were not encouraging. Recently I saw a Malayalam movie - "Varavelp" starring Mohanlal. The movie which released in  1989 tells a story which effectively depicts the challenges of starting up in the 90's. The Plot Murali (Mohanlal) returns home after 07 years in the gulf. His 2 brothers and their families are very excited to see him after all his job in the gulf was th...